We were commissioned by Fáilte Ireland to create three posters to represent each of their primary domestic programmes: Wild Atlantic Way, Ireland's Ancient East and Dublin. I worked with copywriter Greg McLoughlin on the concepts and then executed the illustrations.
They were screen-printed by Apollo Print.
These posters have been shortlisted for the Irish Design Awards 2017.
The Wild Atlantic Way concept was based around combining maritime tattoo art with Japanese Ukiyo-e art to represent the immersive quality and transportive magic of the landscape along the west coast of Ireland.
With Ireland's Ancient East we represented the different strata of historical periods included in this area as layers emanating from a central source. The image content of the collage and the decorative elements in the frame are derived from the visual styles of these various historial periods.
The Dublin poster was designed to be a love letter to the city. We borrowed a line from Louis MacNeice's poem 'Dublin'. A shorthand portrait of the city is framed like a loved one's treasured photograph. The frame is made up of architectural elements that reference Dublin.