I designed several iterations of the club's promotional flyer, various posters and completed one project for the broader network of clubs based in London.
At the end of 2011/start of 2012 I was commissioned by Fujian White Crane Kung fu to design some material for a New Year's campaign they were doing to attract new members for their 20 London-based clubs. It ran in January 2012 and the brief was to appeal to commuters in the midst of the post-Christmas blues and encourage them to take on a stimulating New Year challenge.
I collaborated with Melissa on this one. We tried to create a design that was colourful, vibrant and that alluded to Chinese heritage through imagery including the Great Wall, calligraphic figures and the club's crane symbol. We attempted to obliquely reference Kung Fu movie posters without being too clichéd through the choice of the header font.
The poster was displayed in 5 city centre London Underground stations. It was a real thrill to get something displayed in the context of the underground as in the last few years Melissa had introduced me to the strong design heritage of the underground (a trip to the London Transport Museum helped with that). The brand identity, including Beck's map, Johnston's typeface and the instantly recognisable roundel has historically been admirably executed and they have a tradition of commissioning high quality design for their posters by the likes of Man Ray or Edward McKnight-Kauffer. While our poster is obviously a commercial booking rather then a public commission it is still nice to see it going up in stations that once might have displayed their work.
The design was also implemented for flyers, newspaper ads and web banners.