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ALIV

Promises fulfilled

art direction, campaign design

In 2017 I was part of the team at Huskies that helped ALIV with a full 360 degree launch including brand and communications strategy, digital product builds and creative campaigns. In 2018, we worked with ALIV to create a number of key campaigns that sought to build on that foundation and position ALIV as an integral part of Bahamian life.

A key one for me was the summer campaign we launched in 2018 called  ‘Promises fulfilled’. We told the story of a business that launched over a year ago and delivered on its promise to deliver a world-class network across all the islands. We reflected their commitment to investing in communities groups and supporting local entrepreneurs by celebrating Bahamian culture throughout the campaign. I collaborated closely with the local team to craft a set of visuals that felt intrinsically Bahamian and would be recognisable as such to a local, as opposed to the generic holiday resort image that is often associated with The Bahamas. Where previous campaigns had reflected a slicker urban setting around the captial of Nassau, for this campaign I scoured the Out Islands looking for locations to reflect the range of locations where ALIV was now available.  

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I art directed the film which was shot and edited by Ben McDonald.

Some examples of press ads I created for The Nassau Guardian, featuring an unusually tall portrait orientation.  

What I did

  • art direction of photography and film 
  • layout and design of all collateral, including press ads, digital display and social content

Selected Works

MovemberOutdoor, experiential

Fáilte Irelandillustration, print, lettering

DetritusVarious

Motionmotion graphics, video

ALIV createsbrand, web, motion

Tara Buildinglettering, mural

REVbranding, UX, web

FyffesPackaging