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Cable Bahamas

Business Solutions

Brand identity

Cable Bahamas wanted to differentiate their B2B division so they tasked Huskies with creating a standalone sub brand that still related to the parent company. I aimed to create a look that reflected the vibrancy of Bahamian culture but related it to a professional context.

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The new Business Solutions logo builds on the foundations of the Cable Bahamas parent logo, which depicts a hurricane that represents the Bahamian spirit of perseverence and their ability to stay together through any difficulty.

Cable Bahamas Business Solutions connects businesses throughout The Bahamas with their powerful infrastructure and services so I looked to connect the points within the hurricane of Cable Bahamas’ logo in order to represent the integral support and connection that Business Solutions offers.

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What I did

- brand design, including guidelines document
- specific collateral, including web assets, branded clothing, stationery

What I did

Selected Works

MovemberOutdoor, experiential, content

In the Company of Huskiesbranding, web design

National Broadband IrelandUX and UI design

Apache Pizzapackaging, campaign visuals, motion graphics

Remember the RainbowUX and UI design

REVbranding, UX, web

ALIVart direction, campaign, web

Fáilte Irelandillustration, print, lettering

ALIV createsbrand, web, motion

DetritusVarious

Tara Buildinglettering, mural

FyffesPackaging