In the company of Huskies
There is the old truism of the builder living in an awful house because they are always busy building homes for others and don't spend the time on their own. Agencies are a bit like that when it comes to their own brand. Huskies decided we were going to counter this tendency by committing to build out a fully-realised brand world around our new 'Pull not push' positioning. Along with other internal stakeholders I developed this refreshed brand and designed a website as a key implementation of it.
A new website design was a key pillar of the new brand implementation.
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