Cable Bahamas

REV

Website UX & design, brand refresh

REV have been looking after the entertainment and communications needs of Bahamians since March 1995. They offer services similar to Sky or Eir in the Irish market i.e. cable TV, broadband and fixed line telephone service. I worked with them to renew their brand identity and design a new website. 

The client wished to retain their logo so I incorporated the quirky angles in to the new visual language of the brand.

Designing and building a new full-featured website was the corner stone of this brand refresh. The site functions as both their primary generator of new customer leads and as their customer service and information portal.

After working with the client to define a streamlined product structure my UX approach centred on a sliding card based UI animation that created a fluid and seamless purchase journey. Customers were able to create a custom bundle of services with clear selection mechanisms at each step and a dynamic pricing indicator.

We incorporated UI animations, parallax scrolling and large scale videos and imagery to speak to REV's role as an entertainment service that delights its customers.

What I did

- brand design, including guidelines document
- website UX, visual design, UI interactions
- Specific collateral, including out of home and digital display assets
- motion style for broadcast idents