Huskies developed the 'We Love Extra' platform for Apache Pizza and it has been fun bringing out the playfulness and exuberence of this concept out through motion graphics, social content, packaging and video.
What I did:
brand and campaign development, packaging design, social content
Initial ideas for the lock-up were based around campaign badges, sports flags and parade banners
Circles, triangles and the three stripes of the Triple Decker Box provided a geometrical foundation for the graphic system.
The WLE lock-up
One of our We Love Extra TV spots.
Early drafts of the pizza box design.
The launch of the Triple Decker Box meal was a prelude to the We Love Extra campaign