Cable Bahamas wanted to differentiate their B2B division so they tasked Huskies with creating a standalone sub brand that still related to the parent company. I aimed to create a look that reflected the vibrancy of Bahamian culture but related it to a professional context.
The new Business Solutions logo builds on the foundations of the Cable Bahamas parent logo, which depicts a hurricane that represents the Bahamian spirit of perseverence and their ability to stay together through any difficulty.
Cable Bahamas Business Solutions connects businesses throughout The Bahamas with their powerful infrastructure and services so I looked to connect the points within the hurricane of Cable Bahamas’ logo in order to represent the integral support and connection that Business Solutions offers.
- brand design, including guidelines document
- specific collateral, including web assets, branded clothing, stationery