Optalysys are a somewhat daunting client. Their technology seeks to “unlock unparalleled data security and performance with Fully Homomorphic Encryption (FHE) solutions enhanced by silicon photonics.” I always want to understand a client’s business in order to best articulate it through brand design and outward facing communications. Wrapping my head around Optalysys was definitely a challenge.
Their existing brand was barebones and their site was difficult to navigate. The explanation of their products and technology was presented in a convoluted and scattered manner.
Our work needed explain what they make and why. This explanation needed to be understandable to an audience with differing levels of technical expertise, while also communicating their boundary-pushing perspective and reflecting the personality of this ambitious company.
What I did:
UX and UI, brand graphics and animation
Credits:
Nicole McMahon - brand design and 3D renders
Jakub Wang - development
Niki Meredith - technical direction
Anna Hickey - business partnership