BelongTo
Remember the Rainbow
Remember the Rainbow is a project that seeks to teach children the colours of the rainbow using a mnemonic that celebrates diversity and tolerance. The campaign is based around a lovely animation by Gavin Féiritear and brand design by Emily Blaney.
Challenge
78% of LGBTQI+ children report feeling unsafe in school. Huskies wanted to help make schools a safer place for LGBT children in partnership with BelongTo. The project needed a website that would engage and inform parents and children, and act as a content hub for lesson plans. It needed to be clear and accessible in a way that would work for time poor teachers.
What I did:
- UX, UI, motion design
Credits:
- Gavin Feiritéir - illustration and animation
- Emily Blaney - brand design
- Damian Hanley - creative direction
Process
The architecture of this site is straightforward; it is one page with a narrative throughline that communicates the challenge to be solved, explains the concept behind the campaign and finishes with resources for parents and teachers to help them talk to students about respect and diversity.
A fun aspect for me was getting to play with the colourful layers of illustration, devising a scrolling animating with lots of parallax involved. I prototyped parts of this in After Effects to help when briefing the developer so that we could nail the pace and easing of elements.
The animated short
Some of the worksheets available as part of the lesson plan
Outcome
Thousands of work lessons have been downloaded and used in schools across Ireland. The film was broadcast on RTÉ and the project has been awarded at the ICADs, the Effies and in international competition at the Kinsale Sharks.
Further information at the Huskies project page.
RememberTheRainbow.com