Slane irish whiskey
Website visual re-design, campaign visuals, brand definition, bar design
Over the course of a multi-year relationship between Huskies and Slane Irish Whiskey I worked across a wide variety of work, including brand evolution, out of home campaigns and social content. Here, I highlight two projects where I got to run with the recently launched 'Trailblazing Irish Spirit' platform; a new website and a busy, head-turning bar at their cornerstone event, Slane Festival 2023.
Website revamp
I worked to define an agreed set of core brand elements, emphasising the progressive nature of the brand, paring back the decorative, heritage cues and focusing on the typographic system and a refined, clean colour palette. I then brought this refreshed look to the website re-design while also incorporating visual elements from the new campaign creative.
Festival bar
We wanted to amplify Slane Irish Whiskey at the Slane Festival 2023 by creating a memorable consumer experience . I designed a cocktao; bar structure that featured a seamless array of screens across three sides of the bar. The visuals that wrapped around these screens, creating a striking interplay between the phsyical space and the layer of colourful and typographically impactful motion graphics. The giant screens were multi-functional, delivering multiple brand messages, promoting individual serves and promoting brand awareness throughout the concert site.