we-are-slane

Slane irish whiskey

Trailblazing spaces

Website visual re-design, campaign visuals, brand definition, bar design

Over the course of a multi-year relationship between Huskies and Slane Irish Whiskey I worked across a wide variety of work, including brand evolution, out of home campaigns and social content. Here, I highlight two projects where I got to run with the recently launched  'Trailblazing Irish Spirit' platform; a new website and a busy, head-turning bar at their cornerstone event, Slane Festival 2023.

Website revamp

I worked to define an agreed set of core brand elements, emphasising the progressive nature of the brand, paring back the decorative, heritage cues and focusing on the typographic system and a refined, clean colour palette. I then brought this refreshed look to the website re-design while also incorporating visual elements from the new campaign creative.

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Festival bar

We wanted to amplify Slane Irish Whiskey at the Slane Festival 2023 by creating a memorable consumer experience . I designed a cocktao; bar structure that featured a seamless array of screens across three sides of the bar. The visuals that wrapped around these screens, creating a striking interplay between the phsyical space and the layer of colourful and typographically impactful motion graphics. The giant screens were multi-functional, delivering multiple brand messages, promoting individual serves and promoting brand awareness throughout the concert site. 

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Team

  • What I did: brand design, UX, UI, motion design, menu, OOH design, branded apparel, bar concept and design 
  • Web development: Brown-Forman internal dev
  • Bar technical specification and fabrication: FUEL