SmurfitKappa whale BPP

Smurfit Kappa

Better Planet Packaging

I have been fortunate to be part of the team that has worked on Smurfit Kappa over the last seven years. While we have worked on many different campaigns and initiatives with them, launching their sustainability platform, Better Planet Packaging was a highlight. Please head over to the case study on forsman.com to get a more holistic account of the project. 

What I did:

  • Out of home and press layouts.
  • Social content.

Credits:

Nick Kelly and Greg McLoughlin were the creative team behind the examples featured here