As an excitably proud alumnus, getting to work with Trinity College was a genuine thrill. We got to have a meeting in a room off Front Square and another in the concrete warren of the Arts Building! We had a lovely client and a super creative platform so getting to craft this campaign was a pleasure all the way around.
I devised a layout that used the rounded arches found throughout the campus as a graphic motif. The typographic scheme has a heritage feel but with a nod to the unexpected, while also relating to the recently completed branding for the updated Book of Kells Experience.
What I did:
Campaign visual design, digital layouts, motion graphics and video editing
Credits:
Laura Rice and Aoife Cleary - creative
Al Higgins - photography
Ellen Keane and Mike Dunne - business partnership
Initial campaign lock-up explorations
Anatomy of the key print layouts
A sample of the video content for Instagram, Facebook, TikTok